Espacio Mediterráneo turns a telephone into a bridge between generations
Generational Intelligence brings older voices and life lessons into Cartagena’s shopping centre
Espacio Mediterráneo in Cartagena has been sharing a thoughtful social initiative. Called Generational Intelligence, it uses something wonderfully simple, a telephone, to connect the voices, memories and life lessons of older people with younger generations.The campaign was announced on Wednesday May 6 and has been developed with the Santa Teresa Day Centre in Cartagena. There, a special landline-style phone has been installed to record memories, advice and reflections from older participants. It looks familiar and easy to use, but it also has technology inside to capture both audio and video, which makes the stories feel even more personal.
Once the recordings were collected, the telephone whas been moved to Espacio Mediterráneo, where it has become the centrepiece of a special interactive installation. Visitors have been invited to pause for a moment, pick up the handset and listen to the voices and experiences of older people. It is a simple gesture, but one that creates a real sense of connection.The idea feels especially timely. At a moment when artificial intelligence is dominating the conversation, Espacio Mediterráneo is putting the focus back on something timeless. Experience, memory and human conversation still matter, perhaps now more than ever. Some of the most valuable wisdom cannot be programmed. It is passed down, person to person.
As part of the campaign, the centre also welcomed some of the people involved in the project so they could see the installation in person. Their visit helped bring the idea to life and highlighted the value of listening across generations.
Generational Intelligence is part of Espacio Comprometido, Espacio Mediterráneo’s social initiative for awareness campaigns and projects linked to social and environmental causes. It also sits within Caring for Communities, the social impact programme led by CBRE’s Property Management division in Iberia. The wider aim is to turn shopping centres and other properties into places with purpose, where people feel connected and communities feel stronger.
For local residents, it has been a lovely reminder that a shopping centre can be about more than simply shopping. At Espacio Mediterráneo, it can also be a place to listen, learn and connect across generations.Images: Espacio Mediterráneo
Address
PARQUE MEDITERRANEO, P.I. CABEZO BEAZA CARTAGENA 30353 MurciaTel: 968 086 433
Mobile: 968 086 436
Mobile: 968 086 436
Where to shop Cartagena and the Mar Menor Murcia
The Espacio Mediterráneo shopping centre is on the eastern outskirts of Cartagena, heading out of the city towards La Manga and the Mar Menor, and contains a large Carrefour hypermarket, as well as C&A, Primark, Zara, Massimo Dutti, Levi's, Sdera, Mango, Benetton, Springfield, Stradivarius, Rumbo, Women's Secret, The Phone House, Game Stop, HyM, restaurants, a cinema complex and a bowling alley.
There are a wide range of retail outlets specializing in fashion, household goods, cosmetics, accessories, holiday necessities, electrical goods and footwear, including big name brands and other major brands also operate large stores in the neighbouring retail park.
Those who enjoy their shopping will be quite happy to spend the entire day here, enjoying a 
well-earned break at lunchtime to enjoy one of the restaurants or bars, most of which are located on the first floor above the main entrance hall. There are fourteen establishments to choose from, offering kebabs or pasta, hamburgers or ice-cream, tapas or Brazilian barbecues: there's bound to be something for everyone among the dishes on offer!
With easy motorway access and ample parking both on the main concourse of the retail park and underneath the Carrefour hypermarket, it's easy to leave the car while you stroll around the pleasant, modern mall before filling the boot with your purchases and heading back after a hard day's shop!
Opening Times:
Monday to Sunday 10.00 to 22.00 (restaurants 12.00 to 01.00)
How to get there:
By car
From Cartagena: A-30 direction Murcia, exit 191
From Murcia: A-30 direction Cartagena, exit 191
From Alicante: AP-7 direction Cartagena, exit 191
GPS
37º 37' 33.01" N
0º 56' 52.40" W
By bus
Bus Number 4. Timetable Monday to Saturday
From Canteras: 7:00 a 22:30 every 30 minutes
From Polígono Industrial: 7:45 a 22:15 every 30 minutes
From Galifa: 6:55; 7:55; 11:25; 13:25; 16:25; 19:25; 21:55
Bus Number 4. Timetable Sundays & Holidays
From Canteras: 8:00 a 22:30 every 30 minutes
From Polígono Industrial: 8:00 a 22:00 every 30 minutes
From Galifa: 7:55; 11:25; 13:25; 16:25; 19:25; 21:55
Espacio Mediterráneo
Pol. Industrial Cabezo Beaza
30395 Cartagena, Murcia
968 086433
Click for map, Espacio Mediterráneo
For more information, go to webpage, Espacio Mediterráneo
